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主頁 > 知識庫 > 知識產(chǎn)權(quán)和中小企業(yè)：把創(chuàng)意推向市場”！2021年世界知識產(chǎn)權(quán)日主題來了

知識產(chǎn)權(quán)和中小企業(yè)：把創(chuàng)意推向市場”！2021年世界知識產(chǎn)權(quán)日主題來了

來源：世界知識產(chǎn)權(quán)組織官網(wǎng)

　　為了讓人們了解知識產(chǎn)權(quán)鼓勵創(chuàng)新和創(chuàng)造的作用，每年的4月26日，我們都慶?！笆澜缰R產(chǎn)權(quán)日”。

　　每個企業(yè)都始于創(chuàng)意。每天在全球運營的數(shù)百萬家中小企業(yè)中，每一家都始于一個在某人腦海中成形并進入市場的創(chuàng)意。

　　創(chuàng)意如果得到智慧、訣竅和天賦的滋養(yǎng)和充實，就會成為一種知識產(chǎn)權(quán)資產(chǎn)，可以推動企業(yè)發(fā)展、經(jīng)濟復(fù)蘇、人類進步。世界各地的創(chuàng)造性頭腦——建筑師、藝術(shù)家、工匠、設(shè)計師、工程師、企業(yè)家、研究人員、科學(xué)家和其他許多人——每天都在產(chǎn)生新的創(chuàng)意。從藝術(shù)到人工智能，從時尚到農(nóng)耕，從可再生能源到零售業(yè)，從電視到旅游業(yè)，從虛擬現(xiàn)實到電子游戲，不一而足。

　　他們的有些創(chuàng)意轉(zhuǎn)化為我們想要購買的產(chǎn)品和服務(wù)。其他創(chuàng)意則沒有成功。通往市場的旅程可能充滿艱險。但是，只要注重知識產(chǎn)權(quán)，企業(yè)就能預(yù)測、駕馭并更好地管理鋪就商業(yè)化道路的諸多曲折。

　　在經(jīng)濟復(fù)蘇為當(dāng)務(wù)之急的時候，2021年世界知識產(chǎn)權(quán)日揭示中小企業(yè)在經(jīng)濟中的關(guān)鍵作用，以及它們?nèi)绾卫弥R產(chǎn)權(quán)來建立更強大、更有競爭力和更有韌性的企業(yè)。

　　中小企業(yè)是國民經(jīng)濟的支柱。它們提供我們每天所需的產(chǎn)品和服務(wù)；它們孵化出突破性的創(chuàng)新和鼓舞人心的創(chuàng)造，并創(chuàng)造就業(yè)機會；其中一些成為未來的世界一流企業(yè)。

　　中小企業(yè)占世界企業(yè)的90%左右，雇用全球約50%的勞動力，在許多新興經(jīng)濟體中，中小企業(yè)創(chuàng)造的收入占國民收入的40%，如果算上非正規(guī)企業(yè)，這一比例還會更高。

　　每個企業(yè)都有自己的創(chuàng)意，并將其創(chuàng)意與智慧相結(jié)合，創(chuàng)造出消費者需要的產(chǎn)品或服務(wù)。每個企業(yè)都可以利用知識產(chǎn)權(quán)來保護商業(yè)資產(chǎn)并從中創(chuàng)造價值。然而，許多企業(yè)并不知道自己擁有知識產(chǎn)權(quán)，也不知道知識產(chǎn)權(quán)是有價值的。這意味著，許多企業(yè)錯失了提高盈利和增長的機會。研究表明，當(dāng)企業(yè)精通知識產(chǎn)權(quán)、購進和管理知識產(chǎn)權(quán)時，它們的業(yè)績會更好。

　　如果你是知識產(chǎn)權(quán)世界的新手，2021年世界知識產(chǎn)權(quán)日是一個機會，讓你了解知識產(chǎn)權(quán)制度的各種工具——商標(biāo)、外觀設(shè)計權(quán)、版權(quán)、專利、商業(yè)秘密、地理標(biāo)志等等——如何支持你將自己的創(chuàng)意推向市場。

　　有了知識產(chǎn)權(quán)，你可以將一個創(chuàng)意變成商業(yè)機會，創(chuàng)造價值，創(chuàng)造就業(yè)，并豐富消費者的產(chǎn)品選擇。有了知識產(chǎn)權(quán)，你的企業(yè)可以蓬勃發(fā)展，你的社區(qū)可以繁榮昌盛。

　　2021年世界知識產(chǎn)權(quán)日還強調(diào)產(chǎn)權(quán)組織及世界各地的國家和地區(qū)知識產(chǎn)權(quán)局在為中小企業(yè)創(chuàng)造有利條件，以推動創(chuàng)新和創(chuàng)造、促進經(jīng)濟復(fù)蘇和創(chuàng)造就業(yè)方面所發(fā)揮的核心作用。

　　加入我們，和我們一起慶祝每家中小企業(yè)背后的智慧和創(chuàng)造力，慶祝它們改變現(xiàn)狀的勇氣，以及它們對改善我們?nèi)粘Ｉ畹呢暙I。請支持本地中小企業(yè)，助力本地創(chuàng)新。

　　附：英文原文

　　Every April 26, we celebrate World Intellectual Property Day to learn about the role that intellectual property (IP) rights play in encouraging innovation and creativity.

　　Every business starts with an idea. Each of the millions of SMEs that operate across the globe every day started with an idea that took shape in someone’s mind and made its way to market.

　　When nurtured and enriched with ingenuity, know-how and flair an idea becomes an IP asset that can drive business development, economic recovery and human progress.

　　Creative minds the world over – architects, artists, artisans, designers, engineers, entrepreneurs, researchers, scientists and many others – come up with new ideas every day. From the arts to artificial intelligence, fashion to farming, renewable energy to retail, television to tourism, and virtual reality to videogames, to name just a few.

　　Some of their ideas translate into the products and services we want to buy. Others don’t make it. The journey to market can be perilous. But with a focus on IP, businesses can anticipate, navigate and better manage the many twists and turns that pave the road to commercialization.

　　At a time when the imperative of economic recovery is high, World Intellectual Property Day 2021 shines a light on the critical role of SMEs in the economy and how they can use IP rights to build stronger, more competitive and resilient businesses.

　　SMEs are the backbone of national economies. They deliver the goods and services we need every day; they hatch breakthrough innovations and inspiring creations and they create jobs; some become the world leading businesses of tomorrow.

　　SMEs make up around 90 percent of the world’s businesses, employ around 50 percent of the global workforce and generate up to 40 percent of national income in many emerging economies, more, if you count informal businesses.

　　Each of these business ventures has taken an idea and married it with ingenuity to create a product or a service that consumers want. And each of them can use IP rights to safeguard and create value from their business assets. Yet many are unaware that they hold IP or that it has value. This means, many are missing out on opportunities to improve their bottom line and grow. Studies show that when businesses are IP savvy, and when they acquire and manage IP rights, they do better.

　　If you are new to the world of IP, World Intellectual Property Day 2021 is an opportunity to find out how the tools of the IP system – trademarks, design rights, copyright, patents, trade secrets, geographical indications, and more – can support you when taking your ideas to market.

　　With IP rights you can turn an idea into a business opportunity, generate value, create employment and enrich the choice of products available to consumers. With IP your business can flourish and your community can thrive. World IP Day 2021 also highlights the central role that WIPO and national and regional IP offices around the world play in creating favorable conditions for SMEs to drive innovation and creativity, power economic recovery and create employment.

　　Join us in celebrating the ingenuity and creativity that lies behind every SME, their courage to make a difference and the contributions they make in enhancing our daily lives. Support your local SMEs and champion local innovation.

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